Program Structure
Approach
The program takes an interactive and multidimensional approach including faculty-led lectures and discussions, group-based exercises and presentations, a PC-based business simulation and a field study.
Key Modules
The program is consisted of the following three modules.
Module I
Sessions designed for acquiring management knowledge, skills and perspectives
Module II
Sessions designed to integrate, apply and internalize the learning from Module I
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- Reflection of one's daily learning and sharing/discussion of implications of such learning in groups
- Development, commitment and presentation of individual 100-day Action Plan based on daily individual/group reflections
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| ii |
Experience managing a company as a member of the board in a virtual competitive environment through a PC-based business simulation |
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Module III
Activities designed for building an effective learning community as well as promoting active communication and exchange among diverse participants
Selected Session Topics
Below is an illustrative list of topics to be covered in the program;
Leadership and Organization
- Motivating and managing individuals and teams for high performance
- Managing transcultural teams and organizations
- Understanding different approaches and models of leadership, and your leadership profile
- Using emotional intelligence in workplace for effective leadership
- Understanding and overcoming work-life balance issues
- Understanding core organizational concepts (culture, values and norms) to build adaptive organizations
- Leading and managing organizational change
Marketing Management
- Understanding key marketing frameworks and the concept of being market-driven
- Market segmentation and positioning to maximize life time value of the customer
- Understanding and leveraging brand equity
- Pricing strategies for capturing value
- New product development and product lifecycle strategies
- Issues in allocating marketing resources
Strategic Thinking and Management
- Understanding frameworks and tools for formulating strategy
(e.g., competitive analysis, competency assessment, value propositions)
- Leading and managing effective strategy execution
- Understanding keys to successful acquisitions and strategic alliances
- Understanding key success factors in service driven strategies
- Designing and managing high performance organizations
- Leading and managing strategic change initiatives
Accounting and Financial Management *
- Understanding key accounting and finance terms and concepts
- Understanding how to read and analyze financial statements
- Using valuation tools and techniques for making investment decisions
- Understanding how capital structure and financial policy influence corporate value
- * basic knowledge and skills required for the PC-based business simulation will be covered
Exploring Japan's "Coolness"
The program offers participants a field study opportunity to explore business and/or cultural aspects explicitly unique to Japan that have the potential for gaining fresh perspectives transferable to one's own business situations. Previous classes have examined the concept of monozukuri (art and wisdom of Japanese manufacturing) and the essence of shinise kigyo (Japanese long-lived companies).
Management Simulation
The program will use HIMAX, a PC-based business simulation developed by HIMD. With a proven track record as an effective experiential learning tool, this simulation has been widely used in management development programs within the Hitachi Group as well as by other corporations.
Working in teams, participants will act as members of the board of a manufacturing company in its formative years. Each team will develop corporate strategy and make resource allocation decisions over 7 half-year terms. Teams will compete for financial performance as well as sustainability of profit as a going concern.
